EDIN X-Change 2018 | Cologne
EDIN X-change | 28-29 May 2018
The EDIN Building Materials forum took place on May 28th and 29th in Hilton Hotel, Cologne. European suppliers met EDIN distributors represented by their CEO’s and purchasing managers. It was a huge opportunity to forge new partnerships and trade opportunities. Suppliers had the possibility to present their product portfolio to purchase responsibles from 17 countries and many doors for new business were opened. EDIN is already looking forward to deepen the contacts during the X-Change days 2019 with many new partners from both industry and distribution.
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During two days the participants from industry and distribution had – apart from an exciting store tour at K-Rauta and Onninen – the possibility to get some inspiring and innovative ideas for their own local business and feel how important it is to join forces in a new digital environment.
After Mr P. Niemi exposed the full spectrum of Kesko’s international activities in Europe, Mrs Vakkilainen (Head of Analytics and Customer Data at Kesko) and Prof. Lasse Mitronen (Aalto University) resumed in an excellent way the blurring market environment:
- new power of consumers
- customer is more mobile and always online
- data and mobile phones are changing our business
- competition landscape is in quick move
- everything and everywhere is data driven
- marketing technologies are changing rapidly
- globalisation is changing the customer and his expectations
- value co-creation by customers and providers
→ necessity of new service platforms, but
- how is service defined in the 21st century?
In resume, the slogan from the first Executive Exchange at tesa in Hamburg is more than valid
‚Today is the slowest day of our life‘
Both Prof. Mitronen and the moderator André Noël Chaker outlined that other branches have been preparing and acting earlier and much more consequently to the fact that the customer has got the remote control in his hands and that joining forces between producers and distributors is thus not only a possibility but a must.
Next meetings for Executive Exchanges are fixed as follows
- 23.-24.10.2018 in Brussels on invitation of Katoen Natie and Menogroup
- 10.-11.04.2019 in Krakow on invitation of Siec Budowlana
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Suki will exhibit at the upcoming international hardware show in Cologne, Germany, from 4th to 7th March 2018 and will present a refreshing way to display on an area of almost 200 square meters. A brand new „shop-in- shop“ concept for ironmongery will be on display with completely updated presentations as well as innovations in many other product ranges: For Chains & Ropes the new „European fit“ range, an assortment tailored to the entire European market. The modern furniture fittings concept, with a new flexible packaging design and many new products on an optimized space. The range of furniture fittings is completed by the new partnership with the Spanish producer of decorative furniture fittings, REI Industrias, who will present his products at the show side by side with suki. The partnership with REI is actually focused on the German, Dutch and Belgium market.
„Over the past four years we’ve developed a lot of innovations and sharpened our brands. Besides that, we are increasingly engaged in product range partnerships“ says Sebastian Laus, CEO of the suki Group.
A highlight of the show are the awards of the German BHB (= association of German DIY Retailers) Customer Service Prize. Suki is nominated with the brand Magnodur within the category “communication at the POS”. „We are very proud of this nomination and who know, maybe we can emerge as winners from the contest with other prestigious brands“ says Serge Thömmes, Director International Sales and Tobias Gerten, Head of Marketing full of enthusiasm.
Of course, the range can be marveled at the suki booth on the Cologne show. In addition to the Magnodur wood connectors, new screws under the same brand and with the same coating will be presented the first time. On top of that, suki will introduce a partnership with the US Company Ajustco, for a new patented product in the Magnodur range. suki is a leading European solution provider of individualized retail concepts for the Home improvement and trade markets and is a member of the Serafin diversified group of companies.
Vector visits fischer in Tumlingen
Die Geschäftsführung des Edin Partners Vector aus Griechenland ist zu Besuch bei den fischerwerken in Tumlingen.
Foto von rechts: Martin Finkbeiner, Johannes Konrad, Elli Dracopoulos (Vector), Heike Eisenbeis, Alexander Bässler, Lucien Hardt (Edin SA)
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